Stop Playing Doctor, Start Playing CEO
Opening Statement:
Good morning, being a great doctor isn’t enough anymore. It’s time to think like a CEO. Work on your business, not in your business.
Insight #1:
Running a Direct Care practice is more than just treating patients—it’s about running a business. If you’re not thinking about revenue streams, you’re leaving money on the table.
Insight #2:
Focus on what you can control: your pricing model. Are you charging what you’re worth, or are you undercutting yourself to keep the peace?
Actionable Tip:
Audit your pricing this week. Find one service you can increase by 10%—you’ll be surprised how little pushback you get.
Quick Hitters:
Fact: 70% of Direct Care practices fail to adjust prices annually. Don’t be in that 70%.
Trend: Patients are willing to pay more for transparency. Are you giving it to them?
Closing Statement:
You didn’t get into medicine to be average. Don’t let your practice be.
In-Kind,
Pep Dekker
PS: Hit reply and tell me one thing you’re changing in your pricing model this month.
